Business SimplifiedTake the scorecard
Free scorecard · 3 minutes · Based on 186 UK businesses

How much revenue is your business leaving on the table?

Answer 17 quick questions and find out exactly where your growth engine is leaking, and what it's costing you in pounds, every single year.

  • Your Growth Engine Score out of 100, across seven areas
  • A real £ figure for the revenue your current setup is costing you
  • Benchmarked against our survey of 186 UK business owners
Start my free scorecard3 minutes · Free · Instant results

Plus the full 45 page Growth Engine report, free, straight to your inbox.

Example result
38/100
Growth Engine Score
£55,500 a yearEstimated revenue left on the table, for a £160k business
Ideal customer67%
Response and follow up17%
Founder dependency17%
Profile: The Firefighter
Sound familiar?

You're working flat out.
So why does growth still feel like luck?

You're not short of effort. You're delivering, selling, answering emails at 10pm. But the work still turns up in fits and starts, and you can't put your finger on what's actually holding the business back.

Referrals carry the businessGreat while they last. Then there's a quiet month and no plan B.
Feast, then famineFlat out for two months, then scrabbling for work while the pipeline refills.
You are the sales teamIf you stop selling, new business stops. Holidays feel risky.
Leads go coldEnquiries sit in your inbox while you're busy delivering. Some never get a reply.
Your website stays silentPeople visit. Nobody enquires. You've no idea why.
Stuck at the same numberRevenue has sat at roughly the same level for years, however hard you push.
The fix starts with a diagnosis

The scorecard shows you exactly
where your engine is broken.

Growth doesn't stall at random. It stalls at a weak link in one of three places: your Market, your Message or your Machine. The scorecard finds yours in three minutes.

01

Your score, area by area

See how you rate on ideal customer, message, visibility, lead channels, follow up, retention and founder dependency.

02

What it's costing you

An estimate, in pounds, of the revenue your current setup is leaving on the table each year, and which areas it's leaking from.

03

Your growth profile

Firefighter, Referral Reliant, Feast and Famine, Plateaued or Scaler. Know which one you are and the ceiling you're heading for.

Find my weak linkFree · 3 minutes · Instant results
It's not just you

86% of the owners we surveyed have stalled at a growth ceiling.

We surveyed 186 UK business owners about how they win work. Most of them are working hard on the wrong things, and most never find out which part of their engine is holding them back. So they keep pushing harder on the bits that already work.

77%say the founder still personally wins most new business
4 daysis the average time taken to reply to a new enquiry
2active lead channels, on average
9%say their homepage clearly states who they serve
7×

Businesses that reply to a new lead within an hour are nearly seven times more likely to qualify it. Every one of these gaps quietly costs you clients. The scorecard puts a number on it.

Sources: Business Simplified survey of 186 UK business owners, 2026. Oldroyd, McElheran & Elkington, Harvard Business Review, 2011.

What you get in three minutes

Stop guessing. See the number.

A report tells you where businesses like yours get stuck. Your scorecard tells you where yours is, and what it's worth to fix it.

01

Growth Engine Score

Out of 100, with every area compared to the 186 businesses we surveyed.

02

Your revenue gap

A real £ estimate of what your setup is costing you a year, and the areas it's leaking from.

03

Profile and ceiling

Which of five growth profiles you are, and the revenue ceiling you're most likely to hit next.

04

The full report, free

The 45 page Growth Engine report, with every statistic sourced, sent to your inbox.

Show me my numberFree · 17 questions · Instant results
How it works

Three steps. Three minutes.

1

Answer 17 questions

Multiple choice, about how your business wins and keeps work today. No prep needed.

2

Tell us where to send it

Your first name and email, so we can send you the full Growth Engine report.

3

See your results instantly

Your score, your profile and your revenue gap, on screen straight away.

Chris Gore
Who built this

Built from data, and from my own businesses.

I'm Chris Gore. I spent 13 years in the British Army and RAF, then built SPOR from nothing to a £7m business with 30 staff in five years. The same growth engine now runs in Squaredot, my workplace design business.

This scorecard is built on the framework from The Growth Engine report and our survey of 186 UK business owners. It's the same lens I use when I look at any business.

£0→£7mSPOR in 5 years
6%→59%Squaredot work from cold leads
186UK owners in our research
Questions

Before you start

Is it really free?

Yes. The scorecard, your results and the full Growth Engine report are all free.

How is the revenue figure worked out?

Clients who built a growth engine with us grew revenue by an average of 56% in their first year. Your score shows how much of that engine you already have, so we multiply your turnover by 56% and by the share that's still missing. It's an estimate to show the size of the opportunity, not a guarantee, and the full method is shown with your results.

Who is it for?

UK founders and owners turning over between £100k and £5m who want growth that doesn't depend on them doing everything.

What happens to my answers?

They're used to work out your results and to send you the report. We'll also send you a few short emails about putting your results to work. You can unsubscribe at any time.

Your engine is either working for you,
or costing you. Find out which.

Three minutes. A real number. And a clear view of what to fix first.

Start my free scorecard3 minutes · Free · Instant results
Business Simplified © 2026 Business Simplified. Survey data: Business Simplified survey of 186 UK business owners, 2026.