The Growth Engine Build

Your plan for a working lead generation system in 4 weeks.

Stop being the only thing that brings in new work. Over four weekly sessions, I walk you through your growth engine one stage at a time and give you a clear action plan to build each part, so leads keep arriving while you run the business.

Leave every session with a clear action plan, not just ideas
Fix your funnel in the order your leads actually flow
The same system running in two businesses I still own

Start my Growth Engine Build4 weeks · 1-to-1 · Built around your business

The Growth Engine Build: your plan for a working system in 4 weeks

Sound familiar?

You know you need a system.
You just never get the time to build it.

You've read the books, watched the videos, maybe had the review call. You know what good looks like. But between delivering for clients and running the business, the lead generation system never gets built. So the pipeline still depends on you.

Every new client still comes through youTake your foot off the gas for a fortnight and the enquiries dry up.

You've tried more marketingMore posts, more networking, maybe some ads. More effort, same handful of leads.

Half-built and abandonedA lead magnet you never finished. A CRM nobody uses. An email list you never email.

Advice, but no actionCourses and calls leave you with a to-do list. Nothing actually changes in the business.

77%of owners still personally win most of their new business.Business Simplified survey of 186 owners, 2026

4 daysis how long the average owner takes to reply to a new enquiry.Business Simplified survey of 186 owners, 2026

2active lead channels is the average. One quiet month and the pipeline is empty.Business Simplified survey of 186 owners, 2026

Why most growth plans fail

Everyone starts with traffic.
That's exactly the wrong place.

More posts and more ads just pour more people into a leaky bucket. If your website doesn't convert, you've nothing to sign up for and nobody follows up, extra traffic costs you time and money and changes nothing. So we fix the leaks first, and turn up the traffic last.

Don't pour more people into a leaky bucket: no clear offer, no capture, no follow-up

7×

Reply to a lead within an hour and you're nearly seven times more likely to qualify it. Most owners take four days. Fixing follow-up is worth more than doubling your traffic.

Harvard Business Review, 2011 · Business Simplified survey of 186 UK business owners, 2026

How the 4 weeks work

One stage of your funnel, fixed each week.

We work in the order your leads actually flow: from who you're for, to how they find you, sign up, get followed up and book a call. Each week ends with a clear action plan for the next stage, ready for you to build.

WEEK 1

Know exactly where you're losing money

We pin down who your ideal client is and the one problem you solve for them. Then we measure where your leads come from today, how many visit, sign up, book and buy, and find the single biggest leak.

You leave with: a one-page growth plan, your baseline numbers and the steps to fix your biggest leak.

WEEK 2

Turn visitors into leads

We choose and outline your lead magnet, structured the same way as The Growth Engine, and map out the landing page and website fixes that will turn the people already visiting into sign-ups.

You leave with: your lead magnet outline, my report template and an action plan to get your landing page live.

WEEK 3

Plan follow-up that runs without you

I walk you through your CRM, tags and booking link, and how to write a 5-email nurture sequence that warms people up and books calls. We also cover what happens after someone books, so more of them turn up.

You leave with: my email sequence template and a step-by-step plan to get yours running.

WEEK 4

Fill the system, then track it

With the leaks plugged, it's time to turn up the traffic: one main channel, not five. I walk you through my content engine, from one voicenote to blog, reels, carousels and weekly email, plus a simple scoreboard.

You leave with: a content calendar, a KPI scoreboard and your 90-day plan.

I want this in my business4 weekly sessions · Support between calls

What you'll have at the end

Not a folder of notes.
A plan you can act on straight away.

Growth plan, lead magnet, landing page, 5-email nurture, content calendar and KPI scoreboard

Leads that arrive without you

Once you've built it, your lead magnet, landing page and follow-up work every day, whether you're in the room or not.

A pipeline you can see

Know how many people visited, signed up and booked this week, and exactly where to improve next.

Your evenings back

A content process that takes a couple of hours a month, not a scramble every day.

Real results

The same system, working in real businesses.

Not theory from someone who only sells courses. These are businesses with real staff, real clients and real targets.

Squaredot: new work from cold leads 6% to 59%, revenue £800k to £1.2m in 3 months

WORKPLACE DESIGN · MY OWN BUSINESS

From referrals to a pipeline that fills itself

The pain: an award-winning portfolio, but almost all new work came through referrals and existing relationships.

What we built: a clear ideal client, research-led content and a CRM pipeline reviewed every week.

6%→59%new work from cold leads

£800k→£1.2min 3 months

MANUFACTURING · HANDMADE GOODS

From feast and famine to sales all year

The pain: a skilled maker doing everything, with sales in bursts around markets and seasonal peaks.

What changed: a focus on corporate gifting and stockists, an online shop and an email list.

12%→54%sales outside peak season

£150k→£800kin 12 months

HOSPITALITY · INDEPENDENT COFFEE SHOP

From local favourite to a brand ready to grow

The pain: loved by regulars, but barely known beyond its own street.

What changed: customers beyond the regulars, a brand story that travels and a regular way to win new customers.

56→178new customers a month

£200k→£480kin 12 months

Build my growth engineStart with Week 1: foundations and the numbers

Everything you get

Four weeks. One working system.

4 weekly 1-to-1 sessionsA clear action plan every week
Homework between sessionsYou build, step by step
WhatsApp and email supportNo stalling mid-week
My templates: email sequence, report structure, landing page layoutNo blank pages
KPI scoreboard and 90-day planKeep improving after we finish

£2,497^* one-off · 4 weeks · 1-to-1

Had a Lead Generation Review? Your £97 comes off the price, so you pay £2,400.* Just enter the discount code from your Lead Generation Review emails at checkout. Platform costs are extra, see below.

Secure my place

This is for you if…

You turn over £100k to £5m with a proven product or service
Most of your work comes from referrals or from you
You want a clear plan and you're ready to do the work
You can give it a few focused hours a week for four weeks

It's not for you if…

You want someone to build it all for you
You're pre-revenue and still testing demand
You're after overnight results

Getting started

Three steps to Week 1.

No booking forms, no back and forth. I'll arrange everything with you personally.

1 Secure your place, 2 I'll be in touch to arrange a time, 3 Week 1 begins

1. Secure your placeClick the button and confirm your spot.

2. I'll be in touchI'll contact you personally to arrange a suitable time for our first session.

3. Week 1 beginsI'll send your private Microsoft Teams link and we get started.

Questions

Before you start

How much time will it take each week?

The weekly session plus the homework that comes out of it. Plan for a few focused hours a week. The homework is what turns the session into something working in your business.

I don't have a CRM or email tool. Is that a problem?

No. In Week 3 I'll advise you on simple tools that suit a business your size, and how to set them up.*

Do I need to be technical?

No. You bring the knowledge of your business, I bring the system, the templates and a step-by-step plan. You build it, with my support between sessions.

I've already had a Lead Generation Review. Does that count?

Yes. Your £97 comes off the price. Use the discount code from your Lead Generation Review emails at checkout and the price drops to £2,400. Can't find it? Search your inbox for "Lead Generation Review" or just reply to any of my emails and I'll send it again. We'll pick up from what we found on the review.

What happens after the 4 weeks?

You keep everything: your action plans, my templates, the content calendar and the scoreboard. Your 90-day plan tells you exactly what to do next.

How do the sessions run?

One to one on Microsoft Teams. I'll send you a private link before each session.

Four weeks from now, your leads could be
arriving without you.

Or you could still be the only thing bringing in new work. Let's build the system.

Start my Growth Engine BuildI'll be in touch personally to arrange Week 1

* The £2,497 fee covers the four 1-to-1 sessions, homework, support between sessions and templates. It does not include third-party platform costs. To run your system you'll need suitable tools, such as a CRM, an email marketing platform and a landing page or lead capture tool. I'll advise you on which to use, but any subscription or platform fees are paid by you directly and are not included in the price. The sessions give you a clear plan and guidance. You are responsible for building and implementing the system in your business, and results depend on that work.